MacVoices

MacVoices #27072: CES - Nextbase Expands Real Dashcam Tech Through OEM Partnerships

Feb 13, 2026
Dustin Allred, Senior VP at Nextbase who leads product and OEM partnerships, discusses bringing dealer-installed dashcam tech into new cars. He covers Mitsubishi integrations, low-profile factory-style units, shared app features like parking and guardian modes, and the Pico phone-centric, screenless model. Conversation highlights how retail and OEM approaches expand real dashcam adoption.
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ANECDOTE

Annual CES Visit And Personal Use

  • Chuck Joiner notes he already uses a Nextbase dashcam and sees continual product improvements.
  • He visits Nextbase annually at CES because their dashcams keep getting better.
INSIGHT

Dealer-Installed Dash Cams Through OEMs

  • Nextbase is partnering with Mitsubishi to sell dealer-installed dash cams as OEM-approved accessories.
  • This brings consumer-grade dashcam features into new cars while increasing category awareness.
INSIGHT

Real Dash Cam Tech, Not Just Cameras

  • Nextbase emphasizes "real dash cam technology" with proper lenses, processing, and field of view rather than generic OEM cameras.
  • They aim to deliver parking, witness, and guardian modes in low-profile, integrated units using the same app as consumer models.
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