Inside YouTube's Most Popular Family (Jordan & Salish Matter Interview)

I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj

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0:00 - YouTube’s Biggest Family Channel

2:13 - How Much Does Salish Make?

12:30 - Jordan’s Early Photography Career

14:47 - The Dark Side of Family Channels

20:13 - How Salish Grew The Channel

21:16 - How Involved Is Salish?

23:32 - Jordan And Salish’s Relationship On Set

28:46 - Pressure To Put Salish’s Life Online

33:53 - The American Dream Mall Controversy

39:28 - Reactions To Criticism

44:46 - BTS On A Jordan Matter Shoot

53:36 - Jordan And Salish’s Relationship Off-Camera

1:00:00 - Will Salish Quit YouTube?

1:02:58 - Why Jordan Feels Ignored

1:07:26 - Salish’s Career After YouTube & Hudson Matter

1:13:54 - Why Isn’t The Channel Called Salish Matter?

1:15:29 - Jordan Matter’s Advice For Creators

1:22:10 - How To Pivot As A Creator

1:25:07 - What Salish & Jordan Have Learned From Each Other

1:27:09 - Final Thoughts