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Cope is Not a Strategy - Crafting Engineering Strategy by Will Larson

Mar 23, 2026
They dig into writing actionable engineering strategy and why organizational decision-making needs clearer structure. They discuss inverting document order to serve readers first and using case studies like Uber to show how tools and strategies age. They debate models, Wardley maps, LLMs, and when to iterate or rewrite strategic plans.
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ADVICE

Invert Documents To Lead With Decisions

  • Invert strategy documents: lead with policy and operations, then justify with diagnostics and exploration.
  • Will Larson recommends this order so readers get clear decisions first and can dive into evidence only if they care.
INSIGHT

Strategies Are Time Capsules Of Past Constraints

  • Strategy acts as a time capsule: reading past strategies shows how teams solved current problems given then-constraints.
  • Nathan highlights Uber's provisioning work as an example of valid historical choices that later seem obvious.
INSIGHT

Local Diagnosis Can Outperform Executive Authority

  • Strategy at any altitude is valuable because effective diagnosis often beats authority.
  • Larson argues local teams closer to reality can craft better operational strategies even if executives may invalidate them later.
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