80,000 Hours Podcast #14 - Sharon Nunez & Jose Valle on going undercover to expose animal abuse
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Nov 13, 2017 
Sharon Nunez and Jose Valle discuss their undercover investigations exposing animal abuse, the impact of their 3D farm experience iAnimal360, challenges in animal advocacy, global expansion strategies, and the success of corporate campaigns in improving animal welfare. They also talk about hiring for social science research, international expansion, skills needed in animal advocacy, and opportunities in the field.
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Investigations Power Multiple Advocacy Channels
- Animal Equality uses undercover investigations as a foundational tool to fuel education, corporate outreach, and legislation.
- Investigations supply footage used in campus education, press coverage, corporate pressure campaigns, and lawmaker briefings, multiplying impact across programs.
Investigations Influenced Indian Government Reports
- India incorporated Animal Equality's investigation footage and recommendations into official government reports and draft bills.
- Officials cited AE imagery in parliamentary discussions and drafted welfare bills for chickens, dairy cows and cattle markets.
Use A Monthly Metrics Dashboard
- Track impact with regular KPIs and a shared monthly metrics document to compare countries and adapt strategies in real time.
- Record investigations, media reach, corporate wins and use cross-country comparisons to identify best practices.