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20Product: Product Secrets Behind Uber and Opendoor | How AI Changes the Role of the PM & The Product Development Process | How to Hire the Best Product Teams & What No One Does That Everyone Should Do with Brian Tolkin

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Feb 7, 2025
Brian Tolkin, Head of Product at Opendoor and former Uber executive, shares his insights on product management. He discusses his experience launching Uber Pool in China, emphasizing the balance between local adaptation and user needs. Tolkin explores how AI is redefining the role of product managers and the importance of agility in product development. Key topics include prioritization strategies, the balance between data and gut instinct in decision-making, and effective sprint management techniques for high-performing teams.
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ADVICE

Velocity Matters

  • Prioritize velocity in product development, as real-world feedback is crucial.
  • Ship frequently, but ensure a minimum viable quality to avoid negative signals.
ADVICE

Evaluating Product Changes

  • Evaluate product changes with delayed metrics to account for user adaptation.
  • Don't make decisions based on immediate reactions; consider longer-term trends.
ADVICE

Gut vs. Data

  • Use both gut and data in decision-making, leaning slightly towards data.
  • Remember that data includes user feedback and interviews, not just quantitative metrics.
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