
Think Big, Buy Small Pioneering Search in Frontier Markets
Nov 3, 2025
Rob LeBlanc, Co-founder of Ambit Partners, shares his insights on search fund investing in frontier markets. With a background in building an ETA platform in South Africa, he discusses adapting the search model globally. Key topics include the importance of local networks, cultural fluency, and the unique challenges of operating in less developed markets. Rob also explains how globalizing search offers new opportunities despite added complexities like currency risk and legal challenges. His fresh perspective on growth versus value strategies in emerging markets is particularly eye-opening.
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Networks Dominate Deal Origination
- Networks matter much more in frontier markets because economies are relational and intermediaries are scarce.
- Local investor quality and relationships both drive origination and speed of execution.
Age And Cultural Acceptance Vary Globally
- Cultural resistance to young leaders is common outside the U.S., but norms are shifting as startup success changes perceptions.
- Local investors and framed economic incentives can convert skeptical sellers into buyers of entrepreneurial leadership.
Surprising Deal Sizes In Frontier Markets
- Ambit finds deals that look like U.S. lower-middle market businesses but often with higher growth and different debt sources.
- They sometimes see much larger assets, like a $90M EV company with $16M EBITDA, because private equity is scarce in some countries.



