Wealthy Way

Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video) | Stephen Johnson & Stephen Blackburn

Mar 18, 2024
Discover the pitfalls of marketing agencies and the power of Facebook data in digital marketing. Learn about metrics, Facebook pixel setup, and strategies for effective ad scaling. Explore manual bidding advantages, audience building through valuable content, and overcoming self-doubt in marketing. Dive into lead generation, mentorship, and surrounding yourself with achievers for success.
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ANECDOTE

Student Scaled From $900 To $50k/Month

  • They trained a clothing seller for two months who went from $900/month to $50–60k/month.
  • Teaching owners to run ads replaced agencies and dramatically increased her profitability.
ADVICE

Use Manual Bids To Dominate Markets

  • Use manual bidding ('bully' the auction) only when you have a proven offer to dominate an audience.
  • Expect high initial costs but benefit from reduced competition and lower costs over time if competitors quit.
ADVICE

Move Followers To Owned Lists

  • Own your audience by moving followers off platforms onto email and SMS lists you control.
  • Monetize that data repeatedly because owned lists outperform rented social reach during platform changes.
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