Eat Blog Talk 489: Everything You Need to Know About Brand Storytelling (+How to Communicate Your Challenges) with Shannon Peel
In episode 489, Megan chats to Shannon Peel about how we can craft our business brand story in a unique and engaging way to resonate with the right people at the right time.
Shannon Peel has over 30 years experience in marketing, sales, advertising, and storytelling. Due to her insatiable curiosity and desire to learn new things, Shannon has a unique skill set enabling her to see how all the pieces of a brand story come together to guide an audience from brand awareness to brand advocacy. She recently published her interactive, multimedia digital book called BrandAPeel: Brand Storytelling in the Digital Age filled with videos, podcast episodes, and downloadable workbooks to help small businesses define their brands and create content to tell their stories.
In this episode, you'll learn about various aspects of effective business brand storytelling, including finding your core values, determining your voice, mapping out a digital footprint, and so much more.
- Define Your Core Values: Identify five core values that truly reflect who you are and go beyond surface-level definitions.
- Brand Storytelling Do's and Don'ts: Brand storytelling involves narrating your journey, experiences, and values and telling your audience's story in a way that invites them to connect with your brand.
- Communicate Your Challenges: When sharing vulnerable stories, it's essential to shift from a victim mindset to a hero mindset.
- Maintain a Consistent Brand Voice: It is key to building trust and meeting audience expectations.
- Map Your Digital Footprint: Understand where your audience hangs out online and create a strategy to meet them there. Conduct a brand audit or involve trusted peers to evaluate your online presence and ensure a cohesive journey from discovery to engagement.
- Organize Your Content: Consider creating an index or an interactive digital book that guides your audience from one piece of content to the next.
- Create Year-long E-Newsletters to Sustain Engagement: Develop a series of e-newsletters linked to your digital book, offering readers a continuous stream of content.
- Brand Guides for Consistent Messaging: Establish a brand guide detailing voice, fonts, colors, mission, and vision statements.
Connect with Shannon peel