The Town with Matthew Belloni

Savvy or Desperate? NBCU Poaches Taylor Sheridan From Paramount.

62 snips
Oct 27, 2025
Lucas Shaw, a Bloomberg reporter specializing in media and entertainment, joins to dissect Taylor Sheridan's move from Paramount to NBCU. They weigh whether this decision is a savvy play or a desperate measure for NBCUniversal and Peacock. Shaw shares insights into the tensions at Paramount and what Sheridan's prolific output means for his new platform. They also discuss the future of talent deals and the potential ramifications for NBCU's strategy amidst ongoing industry changes. Finally, predictions are made about Jon Stewart's future on 'The Daily Show'.
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INSIGHT

Top Creator Justifies Big Risk

  • Lucas Shaw argues NBCU had to pursue Sheridan despite clear risks because he's the top TV creator right now.
  • Sheridan brings proven audience-driving power even if he's costly and difficult to manage.
INSIGHT

Franchising Talent To Build Peacock

  • Donna Langley's strategy is to franchise big creative talent at Universal and try to replicate that for Peacock.
  • Peacock's identity and audience don't clearly overlap with the Sheridan universe today, making the fit uncertain.
INSIGHT

Big Fish In A Smaller Pond Appeal

  • Sheridan may prefer being the dominant creator at a smaller streamer instead of being one among many at Netflix.
  • That status and control likely influenced his choice and NBCU's willingness to wait.
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