Business Wars Hershey vs Mars - Blast Off | 2
Oct 30, 2019
Forrest Mars, son of Frank Mars, played a crucial role in the expansion of the Mars candy empire. In this discussion, they delve into the intense family dynamics that shaped their business journey. Forrest recounts the creation of the iconic Milky Way and the strategic launch of the Mars Bar in the UK. Tensions rise amidst the Great Depression and WWII, influencing their innovative marketing tactics. Learn how familial strife and economic challenges fueled a candy revolution that would ultimately compete with Hershey.
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Forrest's Temper
- Forrest's demanding and volatile behavior at the new Mars factory caused friction.
- He threw a defective candy bar at a worker, highlighting his obsession with quality.
The Failed Merger
- Milton Hershey considered merging his company with Kraft, Hines, and Colgate-Palmolive.
- The 1929 stock market crash halted the merger, leaving Hershey to focus on his town during the Depression.
Depression-Proof Candy
- Milky Way's perceived value and new products like Snickers and Three Musketeers helped Mars thrive during the Depression.
- This success made Mars the second-largest candy bar maker, after Hershey.