In Depth How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
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May 30, 2024 Casey Winters, a growth expert, shares insights on marketplace scaling, product-market fit, and acquiring demand. They discuss the challenges of competing delivery platforms, supplier quality in software marketplaces, and strategies in the car sharing market. The importance of user behavior in consumer-based businesses and common errors in marketplace growth are also explored.
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Emerging Marketplace Examples
- Power, a clinical trials marketplace, leverages SEO by creating informative pages on alternative treatments.
- Fermat Commerce uses a B2B influencer model, leveraging key figures in the D2C e-commerce community.
Building a Marketplace
- Focus on bringing unique value to both supply and demand.
- Explore how to make the experience 10x better than existing solutions, like Uber or Airbnb.
Early Marketplace Development
- Focus on core marketplace dynamics: supply, demand, conversion rates, and retention.
- Do manual work upfront to validate liquidity before building extensive software.