Side Hustle School Ep. 3262 - Q&A: “Should I raise my coaching rates or add more clients?”
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Dec 6, 2025 Today's caller, a solo lifestyle improvement coach, seeks advice on whether to raise her rates or take on more clients. Chris tackles the math behind both options and reveals how a small price increase often leads to greater net income without sacrificing time. They explore the importance of valuing one’s time and suggest using waitlists to enhance perceived value. Ultimately, Chris emphasizes that raising prices can be a smarter strategy for sustainable growth in the coaching business.
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Service Work Hits A Time Ceiling
- Service businesses face a hard ceiling because billable hours are limited by life and rest needs.
- When your calendar fills, growth requires choosing the right lever: price or volume.
Coach Describes Capacity Dilemma
- A lifestyle improvement coach bills about 20 client hours weekly at $100 per session and is near capacity.
- They ask whether to raise rates 10% or add 10% more clients and worry about churn versus burnout.
Run A Simple Revenue Test
- Do a quick calculation: 20 sessions × $100 = $2,000 weekly and estimate net (e.g., $1,800).
- Test a 10% raise: 18 sessions at $110 can match revenue with less work and likely minimal churn.