10 – Rewriting the Rules: Innovation and Brand Performance in Healthcare and Beyond

Your host Alex Shevelenko welcomes Haider Alleg — strategist, entrepreneur, founder of Kaiju Marketing, and GP at Allegory Capital — to explore how innovation thrives even in the most regulated industries. With over 20 years of experience helping pharma, healthcare, and compliance-driven sectors evolve, Haider shows that following the rules doesn’t mean sacrificing creativity or connection.

In this conversation, Haider shares why the old playbook no longer works (“You can’t say, ‘It’s bad, but it’s healthcare’”), how the Content Vortex strategy turns one big idea into dozens of engaging touchpoints, and why authenticity beats algorithms when building trust. He also discusses the safest ways to apply AI in regulated spaces—focusing on verified knowledge, not automated advice—and leaves us with a powerful reminder: every company, every brand, is a product, and every touchpoint should deliver care and delight.

To continue the conversation with Haider, connect with him on LinkedIn.

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