Run the Numbers

SEO’s Collapse, Job Hunt Grind & Cone King Bob

Oct 4, 2025
The conversation dives into the decline of traditional SEO, questioning if AI Engine Optimization can rescue traffic woes. The hosts tackle the relevance of the T2D3 growth model in the era of fast-paced AI startups and their dubious revenue claims. The tech job market is brutally competitive, with tips for candidates buried under heaps of applications. Board members are described as quietly disengaging as growth slows, and the trio humorously critiqued LinkedIn faux pas, making for a lively discussion on the state of modern business.
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ADVICE

Write Content For LLM Recommendations

  • Create definitive comparative listicles and keep them updated to rank in LLM recommendations.
  • Use short text chunks and tables so models can easily extract and cite your content.
INSIGHT

Demand Exists But Clicks Are Disappearing

  • Search clicks and site traffic are falling while demand still exists but gets captured by AI summaries and branded searches.
  • Marketers must measure brand-driven demand rather than relying solely on raw organic clicks.
ADVICE

Improve Attribution With Surveys And Tests

  • Add explicit attribution (e.g., 'How did you hear about us?') and run incrementality tests to understand true channel impact.
  • Combine click-based metrics with surveys and on/off experiments to justify marketing spend.
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