Answering Podcast Questions – PTC 417

Dec 3, 2022

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We recently got together to answer your podcasting questions. On this episode, I share those answers to help you on your podcasting journey.

If you have questions regarding your podcast, you have two options to get those questions answers.

You can get your questions answered on the Podcast Talent Coach Facebook page. Just go to www.Facebook.com/PodcastTalentCoach and post your questions there.

If you would like a little more indepth answer and conversation, take advantage of my podcast strategy call. It is a free call where you and I get your questions answered and build your strategy for success. You can apply for that call at www.PodcastTalentCoach.com/apply.

THE QUESTIONS

Here is a look at the questions we answer today.

GET LISTENERS

Chris:

Q: I've been podcasting for over a year now and I'm curious. What's the one thing you started doing that made you start to get listeners.

A: Get on other stages and get people on your email list.

Attending Collaborate is a powerful way to find partners and stages. Get details here: [ATTEND COLLABORATE]

CONVERT CLIENTS

Kate:

Q: I have no idea how to convert listeners into clients. I use the books I have written as "sponsors" of the show, but am not sure what else to do without blatantly saying in a show, "I am a brain health coach". I don't do one-on-one much anymore - it's all group programs. While it comes up in conversations, I'm not sure how to use that as a way to get people interested in my group programs.

A: Build rapport. Don't be concerned with "selling". Be concerned with "serving". Show people how you help. Then, give them an opportunity to go deeper.

Use this tool to convert clients: [ATTRACTING HIGH-TICKET CLIENTS]

SOCIAL MEDIA

Richard:

Q: Everyone suggests putting your podcast out on Social Media... But what if you don't really know anybody and you're not the extroverted type? How do you fit that new task into your podcasting schedule?

A: Start building relationships. That's where all business begins. Pretend you are sharing on social media with your best friend or sister. Same with the podcast. Talk to one person.

You have 168 hours in the week. There is time to be dedicated to social media 15 minutes a day. When you make it a priority, you'll find the time.

Define your ideal target listener using this tool: [IDEAL TARGET LISTENER DEVELOPMENT]

GETTING BOOKED

Tim:

Q: May I ask how does one get booked on a podcast?

A: Build relationships. Don't spam hosts. Know something about the show. Reach out and start a conversation. Reference the show you listened to. Mention things you like. Tell them you would love to be considered as a guest on the show.

SHOULD I DO VIDEO

Todd:

Q: Is it worth the extra effort to do a VIDEO podcast?

JL:

Q: Is it worth it to put my podcast on YouTube? I'm not planning on doing anything but putting the logo and audio because it's such a hassle and on top of everything else it seems unnecessary .

A: YouTube is one of the biggest search engines in the world. Be on YouTube to be discovered. Ensure you lead people to your email list, so you can invite them to subscribe to the podcast. Start with the video.

Get my team to edit your audio and video for you. Free up your time to spend more hours building your business and serving your clients. Get the full details on my editing packages here: [PODCAST EDITING SERVICES]

I DIDN'T KNOW

Andrew:

Q: What's something you wish you would have known before you started your podcast???

A: Grow your audience by getting on other stages and leveraging partners. Have powerful conversations.

RELEASE SCHEDULE

Karim

Q: I want to change our release schedule from weekly to biweekly as we are a research heavy podcast so it does get exhausting and was thinking if it will harm our growth

A: People are creatures of habit. Rather than biweekly, consider splitting the show into two parts.