We Are For Good Podcast - The Podcast for Nonprofits 562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery
Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.
💡 Learn
- HeadCount’s Mission + Impact
- How It’s Built: New Voter Engagement Campaigns
- Pro Tips + Lessons Learned
Today’s Guest
Tappan Vickery, Senior Director of Programming and Strategy, Headcount
Episode Highlights
- Tappan’s story and journey to where she is today (4:30)
- Overview of Headcount (6:30)
- HeadCount’s impact (10:00)
- Strategies for engaging and activating younger generations (18:00)
- How It’s Built: New Voter Engagement Campaigns (22:40)
- How HeadCount engages and activates volunteers (26:40)
- Pro tips + lessons learned (32:15)
- A powerful story of philanthropy in Tappan’s life (39:00)
- Tappan’s One Good Thing: Your vote always matters. (43:35)
- How to connect with Tappan and Headcount (44:40)
For more information + episode details visit: weareforgood.com/episode/562.
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APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
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