Rock That Doesn't Roll: The Story of Christian Music

Christian Music on the Hot 100

12 snips
Jul 2, 2025
Emma Madden, freelance journalist (bylines at NPR, The Guardian, GQ, NYT) explores the recent pop breakthrough of contemporary Christian music. She traces liturgical worship crossing into mainstream charts. She discusses social media-driven hits, UK vs US religious culture, race and musical influence, and the political and commercial tensions reshaping modern Christian pop.
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ANECDOTE

Reporter Came In As An English Outsider

  • Emma Madden approached this story as an English outsider who recently encountered intimate American Christianity via her partner's family.
  • She notes practicing Christianity feels culturally prominent in the U.S. compared with England.
INSIGHT

Black Creators Amplify Predominantly White CCM Hits

  • Black musical influences and creator communities have boosted white CCM artists even when race wasn't discussed by industry insiders.
  • Forrest Frank's Your W better surged after Black creators Bridget Nicole and Dave Myers choreographed a viral TikTok dance.
INSIGHT

TikTok Strategy Fuels CCM Visibility

  • Social media and TikTok-savvy rollout strategies are central to recent CCM success.
  • Brandon Lake debuted a TikTok-length snippet on tour intentionally and Forrest Frank gained traction after a choreographed TikTok dance by creators.
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