On Your Terms® 65. How to Build an Email List (with & without freebies!)
List building advice is everywhere these days—from putting pop-ups on your website to creating “opt-ins” that give people a reason to sign up—but most of them don’t actually help you figure out how to get people to give you their email address. People often give us these individually dialed-in tactics without providing the actual high-level strategies necessary to make email marketing work for your business.
In the first of a two-part series on email lists, we’re going to talk all about easy email list-building strategies that I’ve personally tried or seen with many others. The next part will be all about what to do once you have those emails and what you should send them.
In this episode, you’ll hear…
- 04:38 - Considering whether email is right for your business
- 11:04 - How my email list journey started
- 17:59 - The two roads to collect emails for your list
- 20:41 - How to position your email newsletter as inherently valuable
- 28:20 - Using freebies to attract newsletter subscribers
- 37:21 - Where people go wrong with freebies
- 41:08 - Actually getting people to your list
- 43:06 - Q&A from Ultimate Bundle® members
Thank you to ReadingBard for leaving a review on Apple Podcasts! This is what they had to say: "I just found you on YouTube & followed your podcast… and after just one episode, I know this will become a regular listening indulgence. Thank you for your practical, down-to-earth approach to the legal aspects of running a small business, while somehow managing to make it fun to listen to!"
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- Get Sam's Emails
- Pre Qualify Before they buy email templates: https://www.samvanderwielen.com/prequalify
- Episode 60. My Secret Success Strategy: Taking the 30000 ft View of Your Business
- Karsen Murray: 5 Enticing Freebies to Grow Your Email List
- Copyhackers: How to Grow Your Email List
- Copyhackers: Definitive Guide to Email Marketing
- Build your Launch-Ready Email List blog post by Content Bistro
- E-commerce Email Marketing: The Ultimate Guide by Chris Orzechowski
- Click here to be notified when new episodes of On Your Terms® come out
CONNECT:
- Get Sam's weekly newsletter, Sam's Sidebar
- Follow Sam on Instagram
- Follow Sam on YouTube
- Subscribe to Sam's Substack, Beyond Business
- Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"