Do Engineers Care About The Product Vision?

Your product vision ultimately answers the questions “why are we building this?” and “where is it headed in the future?” It’s the magnetic north for your team, and provides both a clearly defined direction for the team to build towards as well as a more ephemeral guide that whispers in the ears of every team member when they are faced with a fork in the road, and wonder which direction to go.

Why does product vision matter to your engineers?

1. Your engineers will feel significantly more connected to the mission of the company/product.
2. It sparks the big ideas.
3. It guides the small decisions.

How do I better communicate the product vision?

1. Document your product vision!
2. Use Pictures.
3. Tag your tickets/stories.
4. Talk about it often.
5. Update it often. 

https://productcoalition.com/why-your-engineers-are-hungry-for-your-product-vision-1d7b2dba72f