046: Giving Away the Kitchen Sink - Our Free, Free, Free, Marry Me Model

Today we are going to tell you all about how to get your readers, your people just like surfing the internet, surfing the airwaves, surfing Google; people who are just hanging out online, how do they find you and how can you turn them into loyal customers? The “free, free, free, marry me” sales model walks people through awareness, consideration, preference, and purchase, to being super loyal, to then shouting your name from the rooftops and we are going to walk you through all of those steps today and give you some tips and tricks on how you can implement them in your business.

Basically, this model is the try before you buy model, the test drive the car model. That’s what this does for your audience and for your people, it establishes you as an expert and it establishes you as someone to keep coming back to for that thing. No matter what it is, you don’t necessarily have to be teaching for people to come back for your thing. It could be your humor, it could be your stories that you share on Instagram, it could be your beautiful images and the way you walk through people when you talk about your business or your life or your products. It could be the charities that your business supports. Whatever it is, that thing that they come back for, this is what’s reeling them in time and time again.

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