Work From The Inside Out 82: Add Tilt To Open The Next Door with Werner Puchert
Werner Puchert told me that it is important to add ‘tilt’ to your story. A native of South Africa, I thought he was sharing a special term from his part of the world, but no... Werner adopted the term from a friend who shared it with him in the context of narrative structure in storytelling.
“If you don't add tilt into the story, nothing's ever going to happen. So you need to add tilt to your story. When I was working at the agency and then I decided to move to go on my own, I really could have stayed there. But then I decided to tilt and when you tilt a door opens.”
As an experienced design consultant and innovation coach with extensive experience in marketing product UX UI and project management, Werner talks about how tilt took different forms as he progressed through his career. In its various formats, tilt looked like calculated risks, exercises in blind faith, and leaps into uncertainty.
In this week’s Work From The Inside Out podcast, learn about Werner’s professional journey:
- Werner studied fine arts and wanted to be an artist. Then, as he put it, he fell into the world of technology, combining that with his creativity into the world of ad agencies.
- After ten years in the advertising industry, he left to start his own consulting business. His first big client was a firm named Deloitte. He later joined them on a full-time basis.
- Werner likes to believe that he's one of the last Mad Men, based on his advertising agency experience.
- He has a background ranging from marketing and advertising, experience design, and mobile digital transformation from various companies including Deloitte.
- Two years ago he established his own firm to work in more creative directions, including two podcasts, Bloc Thinking, and Finding Frequency, and a YouTube channel where he focuses on design thinking.
Learn more and connect with Werner here:
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