She Thinks Big with Andrea Liebross You're Not Asking for Too Much...You're Settling For Less with Dia Bondi
You're not being lowballed. You're doing it yourself.
Dia Bondi — 20-year leadership communications coach, author of Ask Like an Auctioneer, and the woman behind Rio's 2016 Olympic bid — joins She Thinks Big to talk about the negotiation you're losing before it even begins.
The rounding down. The extras nobody asked for. The number you softened before anyone pushed back. Dia calls it shopping from your own wallet — and most of us don't realize we're doing it.
In this episode: how to set your reserve before a conversation starts, why price is a measure of value and not your worth, how to find the offer inside any ask, and what to do when you land in the XFO — your Zone of Freaking Out — right before the big moment.
That feeling isn't a sign you're doing it wrong. It means you're doing something that matters.
Purchase Dia's Book Act Like an Auctioneer: https://bit.ly/4utKkaR
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📌 Chapters:
00:00 — Why Women Need to Ask for More
01:39 — Meet Dia Bondi: From Communications Coach to Olympic Bid Advisor
2:19 — The Through Line: Adventure and Deep Connection
4:58 — The Story Behind ‘Ask Like an Auctioneer
6:50 — The ‘Zone of Freaking Out’ (ZOFO)
7:42 — How to Talk Back to Your Inner Voice
9:28 — People Are Irrational
10:45 — The $55,000 Camping Trip Story
13:22 — Concept #1: Set Your Reserve
19:51 — Concept #2: Price Is a Measure of Value, Not Worth
25:46 — Concept #3- Find the Offer Inside the Ask
29:24 — What to Do When You Hear ‘No’
32:17 — The Platform Map: Your Leadership Voice Framework
33:46 — The Four Parts of a Platform Map
43:06 —The Shin Guard Principle
48:26 — It’s Ok If It’s A Little Messy
50:50 — Final Takeaways: Step Into Your Zone of Freaking Out
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If you’re an ambitious leader who knows you can’t keep being the center of everything in your business, there’s a next step.
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