30 Minutes to President's Club | No-Nonsense Sales

#180 - Driving deals with show & tell through heaven & hell (Alex Kremer, Director of Sales @ Catalyst Software)

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Jul 12, 2023
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ADVICE

The Inchworm Concept

  • Avoid simply asking "Does that make sense?" in demos.
  • Follow up with open-ended questions to ensure true understanding, like asking how it solves specific issues.
ADVICE

Shock Clock Violation

  • Allocate dedicated time for next steps at the end of meetings.
  • Summarize key points and ask a closed-ended question to gauge agreement before making recommendations.
ADVICE

Lay of the Land vs. Heaven and Hell

  • Begin discovery with lay-of-the-land questions to establish context and rapport.
  • Progress to heaven-and-hell questions, focusing on what's working well and biggest bottlenecks.
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