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Design Ratio Speeds Iteration
- Higher designer-to-engineer ratios speed iteration by exploring ideas in design rather than in code.
- More designers upfront reduces costly post-launch rework and increases product accuracy.
Include Engineers In Early Sketching
- Involve engineers in early workshops and sketching so their implementation ideas inform design choices.
- Encourage engineers to sketch solutions to create tangible dialogue and shared ownership of decisions.
Manager Metrics Cause Resistance
- Resistance to early engineering involvement often comes from managers focused on velocity metrics, not from engineers themselves.
- Engineers enjoy ideation and benefit from being part of defining what to build.


