Mat Baxter's tattoo skincare venture, inside Mumbrella360 2026, and marketing death successfully

18 September 2025

Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he's going to deploy for it.

Meanwhile, Mumbrella360 2026 has been officially announced. "Catalyst" is the theme for Australia's top media and marketing event, and our head of curation, Cat McGinn, is here to share what delegates can expect.

The government has elaborated on the under-16s social media ban, publishing guidelines that explain how digital media platforms can successfully enforce the ban. The question is not so much what's in the guidelines, but what's left out.

Earlier, Asha Dooley, the president of Funerals Australia, chatted with Hal about how she goes about marketing a distressing business. It's something no one wants to face, so how does Dooley make it work?

Join Hal Crawford, Tim Burrowes, Cat McGinn and Abe Udy for a look at everything under Australia’s media and marketing umbrella.