Seven Figure Agency Podcast with Josh Nelson How Two Young Founders Cracked the Code on Scaling a Niche Agency
Dec 4, 2025
Seth VanDaele and Nicholas Cormier co-founders of Home Builder Marketers, share their journey from struggling generalists to niche specialists in home building. They discuss their pivotal decision to focus on a specific market, emphasizing the lucrative potential of high-value transactions. The duo reveals how strategic joint ventures led to an influx of clients, as well as their innovative approach to sales and client onboarding. They also highlight the importance of culture and personal discipline in leading a successful team while scaling their agency.
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Use 4‑Week Billing And Downsells
- Price on a four-week billing cycle to capture an extra annual pay period and boost revenue ~8.3%.
- Create a downsell video course to convert or nurture disqualified leads toward future paid work.
Link Leads To Project ROI
- Tracking end-to-end metrics lets builders see true ROI by linking ads to project management and profit.
- Measure time between lead, first meeting, deposit, and profit to optimize sales and forecasting.
Audit Live, Don’t Pitch Scripts
- Use consultative, needs-based selling on demos instead of canned pitches.
- Audit prospects live (website, SEO, ad benchmarks) and show gaps to earn trust and close appointments.
