Think from KERA Wear this not that – if you care about the planet
Nov 28, 2025
Laila Petrie, Director General of Future Earth Lab and sustainability expert, sheds light on the hidden climate footprint of our clothing choices. She discusses the rarity of truly sustainable garments, the dangers of greenwashing in fashion marketing, and the challenges of recycling mixed fabrics. Laila emphasizes the importance of buying less and choosing durable pieces, while also exploring the complexities of fabric types and their environmental impacts. Plus, she shares ways consumers can verify brand claims and advocate for more responsible practices in the industry.
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Treat Clothes As Valuable Resources
- Treat clothes as valuable resources: repair, customize, and reuse to keep them in use longer.
- Use resale markets and consider resale value when buying to incentivize longer lifespans.
Assembly Is Human And Vulnerable Work
- Garment assembly remains labor-intensive and often employs women, creating both economic opportunity and exploitation risk.
- Brands rarely control deeper supply-chain layers, making oversight and worker protection difficult.
Assess Brand-Level Transparency
- Evaluate brands at the company level: look for detailed social-labor strategies and third-party audits.
- Avoid brands that stay silent about worker conditions; silence often signals inaction.