Real Vision: Finance & Investing Real Vision x Sui: How Web3 Will Disrupt Every Business Model (ep. 3)
Aug 27, 2025
Explore how Web3 is revolutionizing business models with its cost-effective, decentralized approach. Learn about customer acquisition through blockchain, payment innovations, and the importance of wallets in data management. Hear about the gradual adoption of stablecoins and how traditional methods can coexist with new technologies. Discover effective strategies for organizations to pivot towards Web3 while boosting engagement and optimizing marketing tactics. This insightful discussion prepares businesses for the future of customer interactions and supply chain transparency.
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Adopt Piecemeal; Let Network Effects Build
- You don't need all partners to adopt Web3 simultaneously; implement where it creates efficiencies first.
- Adopting piecemeal builds momentum via network effects as others join.
Funnels Built Around Verified Behaviour
- Web3 allows businesses to reengineer marketing funnels around verified behaviors rather than inferred profiles.
- Lola argues NFTs as proof-of-attendance and wallet signals offer higher intent targeting.
Shift Some Ad Spend To Onchain Tests
- Experiment with reallocating a portion of ad spend to onchain targeting and NFT-driven campaigns.
- Lola suggests trying a small budget to target wallets and measure traceable ROI.
