iGaming Daily Ep 729: Is SEO Dead? How AI Is Reshaping Search
In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.
Tune in to today’s episode to find out:
- How AI overviews and tools like ChatGPT are changing the way users interact with search results
- What “positionless marketing” means and why traditional ranking metrics are becoming less relevant
- Why zero-click searches are increasing and what that means for organic traffic
- How brands can stay visible by focusing on authority, citations and brand mentions across the web
- Practical tips for optimising content and websites so they can be discovered and cited by AI models
Host: Ivana Flynn
Guests: Conrad Bugeja
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.