I Love Mortgage Brokering 641: AI Agents, CustomGPT’s and the Future of AI - Michael Thorne
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Apr 28, 2025 
Michael Thorne, a top-producing realtor and AI enthusiast, shares insights on the revolutionary impact of AI in real estate. He discusses how brokers often underestimate AI, focusing too narrowly on simple tasks instead of workflow automation. Thorne introduces AI agents that can handle everything from file checks to content creation. He emphasizes the importance of custom GPTs, revealing how they can be tailored to match personal styles. With tools like Notebook LM and Perplexity, he explains their role in transforming the industry and highlights the urgent need for continuous learning in this fast-paced field.
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Begin With ChatGPT Plus And Notebook LM
- Start with ChatGPT Plus ($20) to avoid rate limits and use custom instructions and GPTs.
- Use Google's Notebook LM to load private documents and query only that dataset for secure, accurate answers.
Use Perplexity For Better Research
- Use Perplexity instead of Google for multi-source summaries and quick briefings before meetings.
- Rely on it to aggregate many web sources into a concise, actionable summary.
Human Relationship Remains Central
- AI won't replace client-facing professionals who double down on human relationships.
- Using AI to forfeit humanity risks losing business; use it to amplify guidance and client experience.