The Vergecast Chief Product Officer of Adobe Scott Belsky returns
Feb 18, 2020
Scott Belsky, Chief Product Officer of Adobe and co-founder of Behance, shares insights on adapting creative tools for modern users. He discusses the launch of Photoshop for iPad, emphasizing user experience and future feature updates. The conversation dives into the importance of accessible design tools in social media marketing and the impact of hardware advancements on creative workflows. Belsky also tackles the ethical issues surrounding digital authenticity and the need for transparency in the evolving media landscape.
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Photoshop on iPad Launch
- Adobe launched Photoshop for iPad with a mixed reception, some praising it while others found it lacking.
- Despite initial criticism, the app has seen over 1 million downloads and its rating improved after addressing user feedback.
Lightroom's Multi-Surface Model
- Lightroom's multi-surface strategy provides a model for Photoshop, starting as desktop-only and expanding to mobile.
- It attracted new mobile-only users and now caters to a broader audience using both desktop and mobile versions.
Adobe's Strategy for New Users
- Adobe caters to both professional and casual users, recognizing the growing number of casual creators.
- This is evident in apps like Aero and Photoshop Camera, designed for users without coding or advanced editing skills.