3 Point Perspective: The Illustration Podcast The 6 Business Skills Every Artist Needs (That Art School Never Taught)
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Sep 23, 2025 Struggling artists often lack essential business skills. Discover tips on marketing work, seamless client communication, and effective contracts. Learn the importance of a strong portfolio and how to build a recognizable personal brand. Delve into strategies for pricing and project management. Gain insights on navigating the overload of online business advice, distinguishing between valuable strategies and fleeting tactics. Tune in for actionable tasks that elevate your artistic career from good to great.
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Pick One Platform And Build An Email List
- Decide whether social is a passive portfolio or an active marketing channel and pick one platform to focus on.
- Build an email list targeted to either fans or art directors to convert opportunities outside social algorithms.
Test Pricing By Selling Small Commissions
- Audit your pricing: estimate hourly or project rates, test with commissions, and adjust after you track real hours.
- If commissions sell out or take longer than expected, raise your price or change packaging.
Project Pricing Protects Skill Value
- Charging by hour can penalize skill and speed because faster work reduces income unless rates rise.
- Value-based or project pricing preserves upside as your skill and speed improve.