A classic episode of Seinfeld begins with George Costanza having a revelation. "Every decision I've ever made in my entire life has been wrong," George says. "Every instinct I have in every aspect of life...is often wrong." Then just do the opposite, Jerry says. "Yes," Costanza says with excitement, "I will do the opposite!" For the rest of the episode, George has great success doing the opposite of what his instincts tell him to do.

This is now known as The Costanza Principle. And it turns out to be scientifically-sound advice.

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