Round Table China Urban stayers cash in on Spring Festival
21 snips
Feb 12, 2026 Workers skip hometown trips to staff logistics, security, catering and temple fairs during Spring Festival. Cities run organized gig markets, warm-winter recruitment drives and 24-hour support hubs. Firms arrange holiday meals and care for on-duty staff. New digital RMB smart contracts and local training programs speed hiring and secure pay.
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Holiday Peak In Gig Demand
- China's gig economy hits peak demand during Spring Festival as many urban workers stay behind to earn bonuses.
- Cities convert holiday downtime into high short-term labor demand across logistics, catering, and security.
Ma Zhukiao's Market Makeover
- Ma Zhukiao evolved from chaotic roadside day‑labour to an organized indoor gig market with facilities.
- The market now hosts companies, offers hot meals, and reduces outdoor waiting in cold weather.
Warm Winter Campaign Scales Hiring
- Beijing launched a citywide Warm Winter campaign to keep gig markets open through the Spring Festival.
- One market reported 60+ companies offering 3,000 positions and expects 150,000 openings across events.