The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy
88 snips
Mar 8, 2024 Brendon Cassidy, former Head of Sales at LinkedIn and VP at Talkdesk, shares insights from his illustrious sales career. He discusses how recruiting shaped his approach to sales and why traditional outbound techniques are outdated. Cassidy argues for inbound strategies driven by AI, emphasizing the need for a robust sales playbook. He also highlights the importance of hiring from personal networks and mastering onboarding to boost team performance. His insights challenge conventional sales wisdom, advocating for a customer-centric approach in today's dynamic market.
AI Snips
Chapters
Transcript
Episode notes
Unlearn Outdated Tactics
- Unlearn outdated sales tactics older than 24 months.
- The sales landscape is changing rapidly, so adaptability is key.
Outbound Model Collapse
- The traditional outbound SDR model is collapsing.
- Companies now prioritize profitability and efficient growth.
Sales Playbook Focus
- Base sales playbooks on customer psychology and pain points, not just company needs.
- Founders should create the initial playbook outline but let the VP of Sales refine it.