How I Built This with Guy Raz Dutch Bros. Coffee: Travis Boersma
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Jun 26, 2023 Travis Boersma, co-founder of Dutch Bros Coffee, shares his inspiring journey from a coffee cart in Oregon to a billion-dollar franchise. He recounts the brotherly bond that fueled their passion and creativity, even as they faced early challenges from local competition. The conversation takes a poignant turn as Travis opens up about personal tragedies, including an ALS diagnosis in the family, which tested their resilience. They also dive into the evolution of espresso culture, sparking a light-hearted debate about American versus Italian coffee.
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Meeting Paul Layton
- Paul Layton's coffee roasting area resembled a "mad scientist lab" with burlap sacks of green coffee.
- He offered to teach them everything, emphasizing the art of manual espresso pulling.
Perfecting the Mocha
- They experimented with various chocolate syrups for mochas but faced consistency issues.
- Dane suggested using Valley Road Dairy's chocolate milk, which proved perfect when steamed.
First Day Challenges
- The grocery store owner initially demanded they remove their cart from his parking lot.
- His wife intervened, leading to a one-month agreement, during which they earned $65 on their first day.