
The Stoop Let's Talk Parking Reform!
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Feb 10, 2026 Daniel Herriges, policy director and urbanist working to accelerate parking reform, and Anna Fahey, strategy lead on sustainability and housing messaging, unpack parking reform communication. They outline a three-step messaging framework. Discussion covers tying parking to housing costs, climate and safety, using local examples and visuals, and asking for flexible rules to build broad support.
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Parking Bridges Diverse Coalitions
- Parking uniquely unites varied coalitions because it impacts housing, climate, safety, and business.
- That cross-cutting effect helps build broad bipartisan support for reform.
Translate Parking Into Rent Dollars
- Show that each required parking spot can raise rents by hundreds of dollars because construction costs roll into loans.
- Use that math to make parking's hidden cost tangible to renters and policymakers.
Ask For Flexibility, Not Elimination
- Illustrate the alternative benefits: more affordable homes, local businesses, and walkable places.
- Frame the policy ask as "create parking flexibility," not "eliminate parking."





