The Stoop

Let's Talk Parking Reform!

9 snips
Feb 10, 2026
Daniel Herriges, policy director and urbanist working to accelerate parking reform, and Anna Fahey, strategy lead on sustainability and housing messaging, unpack parking reform communication. They outline a three-step messaging framework. Discussion covers tying parking to housing costs, climate and safety, using local examples and visuals, and asking for flexible rules to build broad support.
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INSIGHT

Parking Bridges Diverse Coalitions

  • Parking uniquely unites varied coalitions because it impacts housing, climate, safety, and business.
  • That cross-cutting effect helps build broad bipartisan support for reform.
ADVICE

Translate Parking Into Rent Dollars

  • Show that each required parking spot can raise rents by hundreds of dollars because construction costs roll into loans.
  • Use that math to make parking's hidden cost tangible to renters and policymakers.
ADVICE

Ask For Flexibility, Not Elimination

  • Illustrate the alternative benefits: more affordable homes, local businesses, and walkable places.
  • Frame the policy ask as "create parking flexibility," not "eliminate parking."
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