Experience This! Travel Industry Insights and Opinions Season 3. Episode 9 - Murray Decker
Aug 12, 2025
Murray Decker, the founder and CEO of Tour Amigo, dives into the world of multi-day tours and the tech that supports them. He reveals the unique challenges of this sector compared to single-day experiences. Murray discusses the transformative impact of SaaS on travel operations and the rising importance of online booking systems. He also highlights the significance of data protection in travel and explores the enticing opportunities for digital nomads seeking to leverage tech in innovative markets like Tuscany and Singapore.
AI Snips
Chapters
Transcript
Episode notes
Pick SaaS Over Custom Builds
- Choose a multi-tenant SaaS rather than costly custom builds to scale operations.
- Murray Decker argues the back-end processes are similar enough to standardize across operators for efficiency.
Back-Office Is The Biggest Scale Bottleneck
- Back-office operations like staffing, vehicles, and checklists are the main cost drivers for multi-day operators.
- Murray Decker says automating these processes frees staff to focus on growth instead of manual ops.
Operators Prefer Block Contracts Over API Holds
- Operators often secure block contracts because APIs rarely allow holding inventory months in advance.
- Murray Decker explains suppliers prefer direct deals and allocations over third-party holds.