The Mark Moss Show Bitcoin isn't enough... we need to DISRUPT social networks | Aleksandar Svetski
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Nov 7, 2025 Aleksandar Svetski, an entrepreneur and author known for his insights on Bitcoin and decentralized identity, discusses the necessity of balancing capital with character. He argues that merely optimizing for profit risks reducing society to mediocrity. Aleks explores the evolution of social networks into engagement farms and advocates for the importance of authentic community in the digital age. Through his project Atlantis, he aims to foster real-world interactions, emphasizing the future of decentralized identity and the bifurcation of society into creators and consumers.
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Choosing Long-Term Bitcoin Focus
- Mark Moss recounts choosing Bitcoin focus over launching an ICO that could have paid fast eight-figure returns.
- That long-term focus enabled building Satsuma and a stronger foundation for his company.
The Borderless Living Movement
- There's a growing borderless living movement combining Bitcoin, borderless money, and internet-native identity.
- People seek optionality, location independence, and tools that restore a less siloed internet experience.
Social Media Became Engagement Farms
- Social networks shifted into algorithmic engagement farms focused on time spent, not genuine connections.
- That created a vacuum for real-world community discovery and apps that drive offline engagement.
