Hey you wild women!

My next guest is a highly-trusted pricing consultant and business coach, working with small businesses, startups, and entrepreneurs across industries and the globe. Janene Liston is also a certified pricing professional who has been helping businesses improve pricing and profits for over 25 years.

Her mission is to empower small businesses to be more sustainably profitable, helping them know the value of their offer, and more effectively implement their pricing, ensuring that they can confidently create, communicate, and charge for the value that they deliver. She's the host of Live with The Pricing Lady, the podcast, she is a European public speaking champion, and a sought-after podcast and radio show guest.

Watch out, her passion for pricing is contagious!

In this episode you will learn:

How Janene got known as 'the pricing lady' (9:00)
When a business should start pricing (16:00)
What pricing is and what elements it involves (17:11)
How women approach pricing differently than men (24:17)
Some of the biggest mistakes people make when they are pricing their offers (32;58)
If it's easier to increase your price or lower your price (34:31)

What it means to be a wild woman:

"Having the courage to trust in yourself. I think I could live more freely and wildly if I had more trust in myself." - Janene Liston

Public Shoutouts:

Book: Playing Big by Tara Mohr

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110. How to Price Your Offer with Janene Liston