Our American Stories

Kemmons Wilson: The Man Who Built Holiday Inn

Feb 19, 2026
Kemmons Wilson Jr., son of Holiday Inn founder and leader of a Memphis family investment firm, shares lively family tales. Hear about his father’s bold publicity stunts with Muhammad Ali and a trampoline, his Tabasco obsession, lunches with Sam Walton, and advice to Sam Phillips about Elvis. Personal anecdotes illuminate the rise of a hospitality icon.
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ANECDOTE

Trampoline Pitch To Muhammad Ali

  • Kemmons Wilson Sr. once brought a small trampoline to meet Muhammad Ali hoping for an endorsement.
  • Ali asked him to talk to his lawyer and requested the photo, but nothing came of the pitch.
ANECDOTE

Tabasco Obsession And Friendship

  • Kemmons Wilson Sr. loved Tabasco and personally befriended the McIlhenny family.
  • He sent enormous personalized bottles annually and joked he put Tabasco on everything but ice cream.
ANECDOTE

Nacho Chips Pitch To Sam Walton

  • After Holiday Inn, Kemmons Wilson Sr. entered the nacho chip business and tried to sell to Sam Walton.
  • Their friendship opened opportunities like lunches and meetings despite Walton's practical buying process.
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