How to Be Persuasive by Google's Group Product Manager

1

Introduction

00:00 • 2min

2

Thinking Fast and Slow

01:40 • 2min

3

The Difference Between System One and System Two

03:46 • 2min

4

How Do You Know if You Have a Fatal Disease?

06:07 • 3min

5

Using Cognitive Bias to Construct Persuasive Arguments

09:05 • 3min

6

What Is Not Invented Here Syndrome?

12:10 • 1min

7

How Anchoring Can Affect Estimation

13:38 • 2min

8

Why the Economist Bothered to Put That False Choice In

15:51 • 2min

9

Why We Don't Reason Well About Probability

18:12 • 2min

10

Coherence and Confirmation Bias

20:18 • 3min

11

How Framing Affects Your Arguments

23:18 • 2min

12

Predicting the Way People Think About the World

25:26 • 2min

13

Product Management Decisions Are Decisions of Risk Management and Risk Estimation

27:43 • 2min

14

The Fourfold Pattern

29:25 • 2min

15

Predicting People's Opinions

31:05 • 4min

16

How to Construct Arguments in a Convenient Way

35:18 • 3min

17

Sign Posting Is Really Helpful in a Business Environment

38:42 • 2min

18

Don't Leave Behind Open Questions

40:28 • 5min

19

The Most Fun Kind of Persuasion

44:59 • 2min

20

Persuasion Is a Cooperative Act, Not a Game

46:36 • 5min

21

The Prisoners Dilemma

51:25 • 2min

22

How Did You Learn About Cognitive Bias?

52:56 • 3min

23

Persuasive Arguments and Cognitive Bias

56:10 • 4min

24

Is There a Magic Trick to Increase the Accessibility of Things?

01:00:22 • 3min

25

Building Trust Without Always Agreeing With Someone

01:03:03 • 2min

26

How Can You Overcome Confirmation Bias in Your Talk?

01:05:23 • 4min