Raising Private Money with Jay Conner

The Authoritative Guide to Private Money for Real Estate Investors by Jay Conner

Mar 17, 2025
In a captivating discussion, Jay Conner, a renowned expert in private money lending, chats with Jerry Scarlato, host of The Good Wolf Project. They unravel the key differences between private and hard money lending, demystifying financing for real estate investors. Jay shares his personal journey, emphasizing the importance of authentic relationships with lenders and the empowerment that comes from taking responsibility for outcomes. Listeners will gain insights into the transformative power of mastermind groups and a resilient mindset in navigating the investment landscape.
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ANECDOTE

Jay Conner's Shift to Private Lending

  • Jay Conner lost his bank line of credit in 2009 during the financial crisis.
  • This led him to discover and utilize private money, changing his real estate approach.
ADVICE

Secure Money First

  • Secure private money before needing it for a deal, avoiding desperation.
  • Present potential lenders with the lending program as an opportunity.
ADVICE

Separate Program and Deal

  • Separate conversations about the lending program from deal pitches.
  • Inform lenders about deals only after they understand and agree to the program.
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