Ep 235 The Business Of Injecting (Chapter 11) | Kian Moini

Episode 235 hosts Kian Moini (Entrepreneur and the owner of 'Q-Tox' based in Sydney, Australia)

We hosted Kian way back in episode 143, almost two years ago to the day prior to his clinic opening. We re-visit what his goals were for his clinic and learn how he has navigated the challenges of the competitive Sydney aesthetic market. We learn about what worked, what needed tweaking and get an insight into how understanding your CRM data can drive your overall strategy.

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction 02:46 Meet our Guest Kian Moini 06:19 Data Driven Clinic Decisions 11:08 Defining Premium Mid Tier Model 13:45 Mall Clinics and Market Positioning 16:29 Launch Lessons and Walk In Growth 21:07 Improving Injectors With Metrics 23:13 Playing to Injector Strengths 28:25 Surviving the Scary Weeks 32:32 Why Numbers Matter in Tough Times 35:06 Gross Profit Over Revenue 37:11 Zero Based Budgeting 38:09 Why Costs Get Ignored 39:52 Marketing Is The Product 42:09 Know Your Margins Fast 43:16 Boom Times Won't Last 44:53 Small Clinics Win 50:16 Fitout Spend Strategy 51:36 Build Lessons And Layout 55:48 Staffing Without A Manager 60:29 Hiring Receptionists 61:55 Building The Injector Team 64:30 Rebooking And Ethical Sales 68:22 Educator Not Salesperson 68:49 Slow Down For Quality 69:44 Rapport And Patient Experience 70:33 Chain Clinic Menu Mentality 75:17 Pricing Strategy And Margins 79:28 Raising Prices Without Backlash 83:32 Negotiating Suppliers And Stock 86:31 Testing New Toxins And Technique 91:30 Marketing Mix And Acquisition Cost 92:51 Choosing The Right CRM 95:08 Opening A Second Clinic 98:22 When Is Enough 100:04 Final Wrap And Where To Follow

ALL IA LINKS & CONTACT INFORMATION