#5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.

Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media.

For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.

In this episode, here’s what we’ll cover:

• How inbound marketing can be defined
• How SEO is interwoven with inbound marketing
• The most important lead generation strategy
• How to make calls to action more effective
• What caused HubSpot's conversion rates to increase significantly
• What led to an 82% revenue growth for HubSpot
• Advantages that small companies have over big companies
• How to streamline content creation
• The most important tips to keep in mind when it comes to SlideShare presentations
• The biggest content marketing mistakes companies make