Sequence Over Strategy Why Your Niche Feels Off
Feb 12, 2026
They explore why a tidy niche can still feel wrong and what that reveals. The conversation contrasts demographic niching with situational niching. There is focus on how customers’ current problems and moments change buying behavior. Practical tips cover layering demographics with situations and starting better conversations to clarify fit.
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Why The Ideal Customer Question Stalls You
- People freeze when asked "Who's your ideal customer?" because they doubt the correctness of a demographic-only answer.
- Michelle Warner explains that second-guessing often comes from missing a deeper layer beyond basic characteristics.
The Two Real Types Of Niches
- Niches split into two meaningful categories: demographic and situational.
- Michelle Warner introduces situational niche as an overlooked alternative that explains why demographic answers feel incomplete.
Stop Using Only Demographics To Define Niche
- Do not rely solely on demographic labels like job title, industry, or company size to define your niche.
- Michelle Warner warns that these are easy to spot but can be poor guides for marketing effectiveness.