How to Win in AI Search Engines with David Reske

Is your brand being accurately represented by the bots, or are you losing out on the next frontier of AI search engines? In this episode of Simple Wins, we explore the fundamental shift from traditional SEO to Generative Engine Optimization (GEO). Most B2B founders are still focusing on keywords, but the real growth lies in training AI models to act as your brand's most effective sales representatives.

We break down actionable digital marketing strategies to help you dominate the new search landscape and ensure your business remains visible. We dive deep into:

AI search engines: Understanding how platforms like ChatGPT and Perplexity are changing the way your buyers find products and services.

Generative Engine Optimization (GEO): Why you must focus on conversational queries and intent rather than just ranking for static keywords.

Training AI models: The simple process of ""correcting the record"" across directories and Reddit to ensure AI speaks accurately about your brand.

Digital marketing strategies: How to build a content map that answers specific buyer questions at every stage of the funnel to build authority.

Our guest, David Reske, is the founder of NowSpeed Marketing and an adjunct professor at Boston College with over 30 years of experience. He is a pioneer in the GEO space and the author of the new book, 100X Entrepreneur.