Newsletter & Email Growth: Growth In Reverse

The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)

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Apr 23, 2025
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ANECDOTE

Alex Garcia x Pat Walls Success

  • Alex Garcia and Pat Walls combined video and written content to collaborate across platforms.
  • Their efforts brought tens of thousands of new subscribers to both creators.
INSIGHT

Adjacent Audiences Are Sweet Spot

  • Collaborations with adjacent, not identical, audiences bring higher quality subscribers.
  • Align on related niches like woodworking and 3D printing to avoid cannibalizing growth.
ADVICE

Quality Over Audience Size

  • Prioritize the quality and alignment of an audience over sheer size in cross-promotions.
  • Smaller, perfectly matched audiences often deliver better subscriber growth than larger, unrelated ones.
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