In this episode, I sit down with my friend Fon Walters, Co-Founder of Proof Vitality, and talk shop about all things supplements.
Unfortunately, the supplements market is saturated with cheap, ineffective products containing toxic fillers and generic, sometimes contaminated ingredients lacking the clinical science needed to validate their safety, purity, or efficacy..
Proof Vitality’s origins trace back to 2003 when Fon Walters discovered herbology through a radio show. Intrigued by the potential health benefits of natural ingredients, he began taking herbs and conducting extensive research. By 2006, he had left his job and started working at the flagship Whole Foods Market in Austin, Texas, learning from leading figures in the supplement industry.
Throughout his journey, he became fascinated by unique ingredients that could enhance longevity, healthspan, mental and physical performance, sexual health, and beauty from within. He was particularly drawn to medicinal plants validated by rigorous clinical research and revered by our ancestors for their health benefits, such as ac-11®, AstaReal®, LJ100®, and Pycnogenol®. This ignited his curiosity about the underutilization of such ingredients by supplement brands.
In 2013, Fon co-founded a couple of supplement companies and consulted for others, always insisting on top-tier, evidence-based ingredients. However, the compromise posed by generic ingredients or ineffective dosages often undermined the integrity and effectiveness of the products they aimed to create. He knew he needed a better approach.
When Dennis McGuire (co-founder) asked him how they could elevate Proof Vitality, he was ready with a plan to revolutionize the supplement industry: Demand nothing but patented, clinically studied ingredients that can be trusted and reject anything not backed by science. This commitment to excellence and dedication to evidence-based solutions is Proof Vitality.
Show Notes:
00:15 - Hot Springs
06:50 - Fon's Story
14:11 - The power of natural remedies
16:17 - Fon's experience working at Whole Foods
18:00 - Austin Conscious Community
20:00 - Nutritional Supplements vs Food
24:00 - The State of the Supplement Industry
26:30 - Shilajit & possible contamination
28:50 - Chinese cheap Ingredients & Fillers
29:20- Proof Vitality & what makes them unique
31:50 - AC-11 - Cat's Claw & cellular cleanup
36:40- Tongkat Ali
40:55 - Testosterone Boosting Herbs
42:00 - Women produce more testosterone than estrogen
44:45 - Tribulus
46:15 - Astaxanthin - The most powerful Antioxidant
48:40 - Blue Light Support
51:11 - Healthy Aging Support
51:50 - Pycnogenol
58:30 - The right Quantity of the right ingredient
59:30 - Fon's Favorite Customer Testimonial
01:03:50 - Fon's Favorite Supplement of All-Time
01:05:00 - Rhodiola rosea - The Natural Man's Cocaine
01:06:00- Jeff's Favorite Supplement of All-Time
01:07:20 - Buck Balls - Nature's Greatest Gift for Man
01:09:42 - Pine Pollen
01:10:30 - Promo Codes
https://proofvitality.com/
50% OFF Proof Vitality for Life, cancel anytime: PROMO CODE: OS50
20% OFF Proof Vitality One- Time Purchases: PROMO CODE: OS20
The Intracellular Podcast