Freakonomics Radio

4. Faking It

Apr 13, 2010
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ANECDOTE

Kosher Home, Secret Bacon

  • Kara keeps a strictly kosher home but secretly eats bacon when dining out.
  • She hides this habit from her mother-in-law while her husband knows and forgives.
ANECDOTE

Fitting In With Fabricated Faith

  • Brian and his wife research local churches and invent plausible stories to fit into conservative communities.
  • They present as churchgoing and child-planning to avoid suspicion while privately living differently.
ADVICE

Use Pragmatic Conformity

  • Use pragmatic conformity to avoid unnecessary conflict and achieve short-term goals.
  • Adopt common social signals to blend in when your objective requires it.
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